“Free is Better” (Bottled Water)

Company Spotlight: Free Is Better Water

Founded by four young Melbournian entrepreneurs; Alex Chen, Caleb Ha, Hwi So and William Yau; Free Is Better aims to provide a different bottled business model, by providing it to consumers for free. Launched in January this year, Free Is Better is the first free, locally distributed bottled water on Earth, ever.

*Inspired by free tissue packets handed out in Japan
– give out the product for free by charging for advertising on the product

*Bottled water industry is a joke
– this is a step in seeking to change ideas around paying for something that should essentially be free

*Made from biodegradable materials
– while reusable/personal drink containers are still best, Free is Better provides an alternative option for when you need conveniently packaged drinking water

Sponsor the team’s pozible campaign for a Free is Better Water Truck here.

https://www.facebook.com/freeisbetterau

http://www.broadsheet.com.au/melbourne/food-and-drink/article/water-water-everywhere

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