Designer Sarah Law is the creative force behind Kara, a New York-based accessories line. Born in California and raised in Hong Kong, Law attended Parson’s School of Design in both New York and Paris and worked under Patrick Robinson at Gap before launching her debut line of city-friendly bags and backpacks in 2012. Ever since then Law’s collection of no-fuss, functional bags have been making their way all around the world.
Sarah has also long maintained a creative/inspiration blog (which I have love and followed for a long time) here: http://goodshop.pe/
My ideal customer has a strong sense of personal style, is aware of trends but doesn’t live by them. I also imagine her to be engaged and curious about the world she lives in and makes an effort in her own way to progress or advance people, culture or environment. That said, like me, this woman does not take herself too seriously and has a good sense of humor!